Top 10 Trending Destinations

At Earth, we’re always looking for the next trending destinations to share with our audience. We’re really interested in how social media influences travel, so we’ve been building tools and collecting data that can help us predict the future.

We've created a list of our top 10 trending travel destinations based on an algorithm that we developed based on two variables:

  1. We collected answers submitted by over 100,000 of our millennial Instagram followers, to the question: “If you could go anywhere on earth, where would it be?”

  2. We've tracked the Instagram geotags of the 100 most highly followed travel influencers on Instagram, such as Jack Morris of @doyoutravel (2.8M followers), Emilie Ristevski of @helloemilie (1.1M), and Sam Kolder of @sam_kolder (965K), so we can see exactly where the trendsetters are traveling to.

The #1-ranked destination is Tulum, Mexico, while other locations on the list include Algarve, Portugal; Cappadocia, Turkey; and Amsterdam, Netherlands.

“We’re always curating the most intriguing international destinations on @earth to encourage social media scrollers to explore the world they live in - whether they want to take a spontaneous weekend trip or plan a winter getaway,” says Earth founder Andy McCune (@andy). “We’re excited to harness data from the most influential travel creators on Instagram and our engaged, wanderlust-minded audience, so we can unlock the next must-go global destinations.”



1. Tulum, Mexico

“Tulum is one of those tropical places where you feel like magic exists. The vivid blue water in the Cenotes, the ancient ruins in jungle, and the white sand beaches make it feel like a dream. The people are humble and the infrastructure is limited, which brings you back to the basics of good food and great conversation with the locals and people you came with. Oh and let’s not forget, they love their tequila...” - Charly Jordan of @charlyjordan (1M)

Jungle pool in Tulum 🌴 cc: @alexstrohl

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2. Amsterdam, Netherlands

“Amsterdam is our very favorite city in the world. There’s something very special about the collision of design, arts, and so many different cuisines. It’s a historical look back at the past, and a wonderful peek into the future.” - Jessica and Garrett Gee of @thebucketlistfamily (1.2M)

Summer in Amsterdam. cc: @framboisejam

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3. The Islands of Greece

“The Islands of Greece, made up by destinations like Santorini, Mykonos, Milos and Zakynthos, are a must visit. The crystal blue waters, world-class beaches, stunning architecture, and amazing food make the islands a perfect destination for any traveler. Head to Santorini to see the iconic white and blue painted buildings on the cliffside, to Zakynthos to see the famous shipwreck beach, or to Milos to dive from the white cliffs that juxtapose the turquoise water.” - Andy McCune, Founder of Earth.

Ios, Greece 🌍 What's your dream summer destination? cc: @doyoutravel

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4. Mexico City

“Mexico City is a bright, colorful city centered around culture and food. Condesa is my favorite neighborhood — full of amazing coffee, historical buildings, fresh smoothies and locals running errands around town with their pets. The city feels natural and like you’re falling into a routine right off the bat. Perfect for a casual weekend trip or a longer stint as there’s so much to take in — certainly no shortage of museums, landmarks and dining experiences. I recommend the city to anyone looking for a low key trip to an exciting city that’s not overrun by tourist traps and crowds.” - Sam Landreth of @samlandreth (106K)

Wandering the streets of Mexico City. cc: @samlandreth

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5. The Maldives

“It‘s not very hard to fall in love with the Maldives - the most amazing blue waters I've ever seen and sandbanks that stretch for days. Maldives is the kind of destination where you want to constantly pinch yourself just to be completely sure that a place like this really exists.” - Alexander Williamson of @alexpreview (214K)

Swimming with sharks in the Maldives 🦈 cc: @alexpreview

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6. Algarve, Portugal

"While many travellers will be drawn to the vibrant colours of the capital, Lisbon - make way for the southern coast of Portugal. Red sandstone cliffs & turquoise ocean clash in a battle of beautiful colours. The whitewashed villages that dot the coastline are full of wonderful food & people. Craggy sea-caves dot seemingly endless golden beaches offering something for every type of intrepid traveler." - Sam McAllister of (20.3K)

Hidden beach in Algarve, Portugal cc: @mvandersluis

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7. Marrakech, Morocco

“Morocco is so magical. The colors, patterns, smells - everything is just so overwhelming to your senses. The market, or the medina, winds through the center of the city and you can wander aimlessly for hours. There are also so many day trips you can experience right outside of Marrakech. You can drive up through the Atlas mountains, enjoy an overnight glamping experience in the desert, or take a camel ride through the grove.” - Andy McCune, Founder of Earth

Marrakech, Morocco cc: @leoniehanne

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8. Positano, Italy

“Positano has been a classic destination since the 50s, but it’s now the summer hot spot. It’s a cliffside village located in Italy’s Amalfi Coast, and the views are just so breathtaking. There are so many towns on the Amalfi Coast nearby, which make for great day trips.” - Andy McCune, Founder of Earth

Poolside views on the coast of Italy. cc: @federicola

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9. Cappadocia, Turkey

“Cappadocia looks like it’s straight from a fairytale. It has these crazy rock formations that were sculpted by erosion. It’s actually a UNESCO World Heritage Site. Over half of the world’s hot air balloons take off from this region, so the sky is always filled with hundreds of balloons floating over the landscape which makes for incredible photos.” - Andy McCune, Founder of Earth

Adventures in Cappadocia, Turkey cc: @alliemtaylor

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10. Bali, Indonesia

"I think we’re all secretly dreaming of uprooting our lives and moving to Bali. Beautiful beaches, world class waves, healthy food, waterfalls and rice fields. The people are very kind. It’s a feast for the eyes and for the soul with equal parts serenity, chaos, fun, adventure and luxury. There is something in Bali everyone can connect to no matter what type of traveler you are." - Chelsea Yamase of @chelseakauai (601K).

Waking up in paradise 🌴 cc: @gypsea_lust

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